How The Celebrity Traitors reversed TV’s most troubling trend

Fandom memes, influencers and TikTok deal helped secure industry’s holy grail: gen Z loyalty

There are not many plaudits left for The Celebrity Traitors, which has delivered tension, crowd-pleasing ineptitude and the most famous fart in television history.

Yet for all the show’s achievements, one in particular – a feat that TV executives across the globe have been desperate to deliver – may stand out as the most impressive: it has got gen Z watching live TV.